Empowering Encore Entrepreneurs

Empowering Encore Entrepreneurs is an 8-week program designed to equip entrepreneurs and small business owners aged 55+ with the skills and knowledge needed for their new business to succeed. The program will provide older entrepreneurs not only with the tools to build their business, but to do so while protecting their retirement, demystifying technology, and learning how to recognize and combat ageism. This program will run every Tuesday from 10:00 a.m.-12:00 p.m. on April 1-May 20, 2025 at the Clark Family Branch.

Key Takeaways of the Program Series

• Empower participants to overcome obstacles and address apprehensions associated with expanding their businesses.
• Guide participants in developing a thorough business canvas that encompasses all essential elements for strategic planning and execution.
• Provide insights into participants' target markets, equipping them with a deeper understanding of demographic trends and preferences.
• Enhance participants' knowledge of recordkeeping and taxes, and the legal intricacies of starting and operating a business.
• Instruct participants on leveraging technology to effectively connect with and engage their target markets.
• Educate participants on post-traditional employment considerations and funding strategies that align with long-term retirement goals and, ensuring financial sustainability.
• Assist participants in translating personal life experiences into valuable business skills, fostering a holistic approach to entrepreneurship.